Back to Resources

Associated Wholesale Grocers and Takeoff Technologies Announce E-Commerce Partnership to Build Micro Fulfillment Centers

Associated Wholesale Grocers and Takeoff Technologies Announce E-Commerce Partnership to Build Micro Fulfillment Centers

Kansas City, Kansas, September 10, 2020 – Associated Wholesale Grocers (AWG), the nation’s largest cooperative food wholesaler to independently owned supermarkets, has signed on as a strategic retail partner with Takeoff Technologies, the Massachusetts-based tech company that is transforming online grocery with their micro fulfillment solution.

Takeoff’s micro fulfillment centers are miniature, automated warehouses that use robots to fulfill online orders. Micro fulfillment centers are small enough to fit inside the back of existing stores or operate as stand-alone facilities, and typically hold anywhere from 12,000 to 20,000 of the most popular products. They combine proximity to the end-shopper with the grocery automation capabilities of a large warehouse – two major competitive advantages for grocery retailers who are looking to go online.

“AWG has been exploring emerging technologies to address the ever-changing retail landscape,” said Jeff Pedersen, EVP, chief sales and support officer for AWG. “The partnership between AWG and Takeoff Technologies represents a significant opportunity for AWG and its members to profitably grow online sales.  AWG’s mission is to provide its member-retailers all the tools, products, and services they need to compete favorably in all markets served, all at the lowest possible cost. This strategic partnership allows our members to stay ahead of the competition with a profitable expansion strategy and enhance customer convenience.”

According to research by Takeoff Technologies, micro fulfillment centers increase productivity by up to ten times through improved speed, accuracy, and efficiency. By providing real-time information about inventory, robotic fulfillment can greatly reduce or even eliminate product substitutions.

“We are thrilled to be partnering with AWG, one of the top grocery cooperatives in the country,” said José V. Aguerrevere, co-founder and chief executive officer of Takeoff. “Our hyperlocal, automated approach will strengthen their online offerings, and pass the value along to their members.”

“Takeoff’s efficiency allows for increased speed and accuracy, without adding fees and premiums. It’s a win-win for grocers and shoppers,” added Max Pedró, co-founder and president of Takeoff.

About Associated Wholesale Grocers, Inc.

Associated Wholesale Grocers, Inc. (AWG) is the nation’s largest cooperative food wholesaler to independently owned supermarkets, serving over 1,000 member companies and over 3,100 locations throughout 28 states from 8 full-line wholesale Divisions.  The consolidated sales for AWG are approximately $10 billion. In addition to its cooperative wholesale operations, the company operates subsidiary companies. Those provide related real estate and supermarket development services, print and digital marketing services, and health and beauty care, general merchandise, pharmaceutical, specialty foods, and natural and organic products. For more information, visit or follow @AWGCorporate on Twitter.

About Takeoff Technologies

Takeoff Technologies is an eGrocery solution that empowers retailers to attain profitable online growth by leveraging grocery automation at a hyperlocal scale. Orders are placed online through established retailers (whether using their existing eCommerce platform or Takeoff’s customized UI solution) and Takeoff’s automated technology fulfills the order using robots in Micro Fulfillment Centers. The company was co-founded by José V. Aguerrevere and Max Pedró in 2016, and recently closed its Series C financing led by Forrestal Capital, taking the total capital raised to $86M. The company’s robotics technology is proven and ready to deploy at scale thanks to Takeoff’s exclusivity partnership with Knapp, a leading global provider of automated warehouse solutions. By leveraging automated Micro Fulfillment Centers, Takeoff’s innovative model operates at a much lower cost-to-serve than other eCommerce platforms, solving for both the cost of assembling the order and cost of the last mile. This results in savings for both shoppers and retail partners. For more information, visit

Ready to learn more?

Find out why Takeoff is the leader in micro fulfillment technology. Contact us for a free consultation.

Talk to us