Privacy policy

Takeoff is committed to protecting your privacy. This Privacy Policy (“Privacy Policy”) explains how we collect, use, share and protect your personal information.

This Privacy Policy governs the collection and use of your personal information by Takeoff on this web site, any other web site hosted by Takeoff and any application, product or service made available by Takeoff on behalf of itself or its customers, including its grocery retailer clients (collectively, the “Services”). If you do not agree with any provision of this Privacy Policy, you should immediately discontinue use of the Services.

When you use the Services you may also be subject to the privacy policies of our customers or third party service providers with respect to their use and collection of your personal information.

Information we collect

We collect (i) information provided by you when you register for one or more of our Services such as your name, email address or telephone number; (ii) information we obtain from your use of our Services such as server log information (e.g., your queries, phone number and internet protocol address), device-specific information (e.g., your hardware model, operating system version, unique device identifiers and mobile network information including phone number), and physical location information collected from GPS location data and mobile wireless access points; (iii) information we collect during your grocery shopping sessions such as shopping list contents and ecommerce purchases; (iv) information provided by you when you participate in any promotions or contests offered by us or one of our affiliates; (v) information provided by you when offering feedback or completing profile forms; and (vi) loyalty card purchase information provided to us by our retailer clients.

Cookies and Interest-Based Advertising

“Cookies” are small pieces of information sent by a web server to a web browser which enable the server to collect information from the browser. Takeoff uses cookies for a number of purposes such as to enable us to simplify the log in process for registered users, help ensure the security and authenticity of registered users, target advertising, provide mechanisms for online shopping and enable traffic monitoring.

We use both session cookies and/or persistent cookies. We use session cookies to make it easier for you to navigate our site. A session cookie expires when you close your browser. A persistent cookie remains on your hard drive for an extended period of time. You can remove persistent cookies by following directions provided in your Internet browser’s “help” file. Persistent cookies also enable us to track and target the interests of our users.

Most browsers allow you to turn off the cookie function. If you want to know how to do this please look at the help menu on your browser. As noted above, this will restrict the online Takeoff services you can use.

We employ some third-party services to help us understand the usage of Services, and these third-parties may also deploy cookies on our site or collect information through our mobile applications. For example, we use Google Analytics to understand, in a non-personal way, how users interact with various portions of our site — you can learn more about information that Google may collect here.

How we use information we collect

All the information we collect via our website, products and services, or through correspondence with you is used by Takeoff to operate and improve The Services we offer you. We are committed to using your personal information only for:

Accessing and Updating your personal information

After you have registered to use Services provided by Takeoff on a grocery retailer’s site, you will be provided with access to an “Account” page that will allow you to tailor your communication preferences.

To change your preferences simply click “Sign In” on the top menu bar. Once you have signed in you will see a “Account” link on the menu bar. Under “General Information” If you do not want to receive certain commercial communications from us, please select or unselect your choices by using the boxes available on that page.

From time to time, we may contact you by email, telephone or SMS for customer service or satisfaction purposes.

Please note that there may be instances where it may be necessary for us to communicate with you, in any event, for administrative or operational reasons relating to our Services.​

Information we share

As a provider of eCommerce solutions to the grocery industry, we pass your personally identifiable information to our retailer partners on whose behalf we host or provide digital services. In addition, we may share your personally identifiable information with third party vendors that support our Services (e.g., email services or customer support tool provider) or our retailer partners’ services. We will never pass your personally identifiable information to anyone else, except to any successor to our business.

We may also share aggregated, non-personally identifiable information publicly and with third parties.​

Takeoff may display targeted advertisements based on non-personally identifiable individual activity. Takeoff does not provide any personally identifiable information to the advertiser when you interact with or view a targeted ad.​

Legal Disclaimer

We reserve the right to disclose your personally identifiable information as required by law and when we believe it is necessary to share information in order to investigate, prevent, or take action regarding illegal activities, suspected fraud or security incidents, situations involving potential threats to the physical safety of any person, violations of these Terms of Use, or as otherwise required by law.

Other web sites

Our web site may contain links to other web sites which are outside our control and are not covered by this Privacy Policy. If you access other sites using the links provided within the Services, the operators of these sites may collect information from you which will be used by them in accordance with their privacy policy, which may differ from ours.


We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

We reveal only the last four digits of your credit card or debit card number when confirming an order. We also display the last four digits of your credit card on your receipt. These details are stored on our system but the full credit card number is never stored on any of our systems.


We may update our Privacy Policy from time to time. When we make these updates, we will change the “last updated” date listed at the top of this Policy. If we make material changes to this policy, we will provide a prominent notice here and/or for certain Services, email notification of changes to this Privacy Policy.

Contacting us

For any questions or concerns you may have regarding this Privacy Policy and our information and data collection and use practices, please contact us at​