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Post-pandemic:  The Future of Online Grocery  Is As Much Physical As It Is Digital

October 19, 2020

Online grocery delivery has undoubtedly grown in importance, but, as recent research from Takeoff suggests, that importance should not be confused with what the American grocery business has always been about—the relationship between price and convenience.

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Did the Pandemic Change Everything?

October 19, 2020

The question of whether the pandemic triggered a permanent change in the grocery landscape remains to be answered. This white paper—the third in a series— provides new insight on customer preferences for different service offerings via a conjoint survey of over 1,000 US households.

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3 Reasons Why Takeoff’s Latest Research Changed My Thinking About eGroceries — Chris Walton

September 15, 2020

Any time Takeoff puts out new research on how retailers should think about the online grocery business, I eat it up (pun intended). It gives me a chance to sit back, to collect my thoughts, and to rechallenge my thinking about everything happening with the industry.

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Competitive Dynamics That Shape Consumer Preferences

September 12, 2020

Trying to find the balance between “cost-to-serve” and “willingness-to-pay,” we explored a model that would play to the strengths of the traditional grocery store.

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