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3 Reasons Why Takeoff’s Latest Research Changed My Thinking About eGroceries — Chris Walton

September 15, 2020

Any time Takeoff puts out new research on how retailers should think about the online grocery business, I eat it up (pun intended). It gives me a chance to sit back, to collect my thoughts, and to rechallenge my thinking about everything happening with the industry.

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Competitive Dynamics That Shape Consumer Preferences

September 12, 2020

Trying to find the balance between “cost-to-serve” and “willingness-to-pay,” we explored a model that would play to the strengths of the traditional grocery store.

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