Online grocery delivery has undoubtedly grown in importance, but, as recent research from Takeoff suggests, that importance should not be confused with what the American grocery business has always been about—the relationship between price and convenience.

The question of whether the pandemic triggered a permanent change in the grocery landscape remains to be answered. This white paper—the third in a series— provides new insight on customer preferences for different service offerings via a conjoint survey of over 1,000 US households.